Beyoncé has announced the launch of a new limited edition jewellery line, inspired by her Renaissance World Tour, in partnership with Tiffany & Co.
Beyonce and Tiffany’s are celebrating the Renaissance World Tour, which kicked off in May this year and will run until October.
This announcement makes Tiffany & Co. the official jeweller of the pop superstar’s Renaissance tour.
The Return to Tiffany x Beyoncé Collection revives the jeweller’s staple charm necklace that rose to popularity in the early 2000s, and was spotted on the likes of Gwen Stefani and Sandra Bullock.
The pieces offer a fresh twist on Tiffany & Co.’s heart tag sterling silver key ring, which was originally released in 1969.
Where the original tag necklace reads “Please return to Tiffany & Co.“, Beyoncé’s version of the silver charm has ‘Welcome to the Renaissance’ inscribed on its surface.
All profits from the collection will go to the About Love scholarship program, a partnership between Tiffany & Co., the BeyGOOD Foundation, and the Shawn Carter Foundation.
Since its inception, the About Love program has offered scholarships to over 100 students, and proceeds from the Renaissance collection will extend a 2021 $US2 million pledge for students at historically black colleges studying the arts.
Beyoncé and her husband Jay-Z began their partnership with Tiffany & Co. in 2021, and that same year the pop superstar became the first black woman to don the 128-carat Tiffany yellow diamond.
The collection released on July 29, coinciding with the first birthday of the Tiffany Atrium, a social impact platform that the retailer created to advance opportunities for “historically underrepresented communities”.