The streaming giant revealed in an updated blog post that it is rolling out limited beta test of its game-streaming tech to the US.
Earlier this year, Netflix revealed plans to take on gaming with new game-streaming technology, which would see Netflix users be able to play games just like they watch Netflix – in other words, from their TVs, computers or mobile phones.
Back in August, Netflix rolled out a limited beta test of its tech to members in Canada and the UK on select TVs and on PCs and Macs via Netflix.com. It launched two games initially, Oxenfree and Molehew’s Mining Adventure. For players on TV, they can control the game via their phones. For players on PCs and Macs, they can control the game using their keyboard and mouse. In an update to the blog post on October 16, the company said it was beginning to roll the limited beta test out to the US. There’s no word on when it will come to Australian users.
“Our goal has always been to have a game for everyone, and we are working hard to meet members where they are with an accessible, smooth, and ubiquitous service,” Netflix stated.
“By making games available on more devices, we hope to make games even easier to play for our members around the world. While we’re still very early in our games journey, we’re excited to bring joy to members with games.” We look forward to hearing feedback from our beta testers and sharing more as we continue on the road ahead.”
Netflix’s step into gaming has widely been seen as a tactic to diversify revenue.
The streaming giant has historically relied on its subscription-based model to generate revenue, but as competition heats up in the streaming industry (from players like Disney+, Hulu and Amazon Prime), Netflix is beginning to look at diversifying its revenue streams.
Netflix also recently revealed it would open the first two Netflix Houses in the US in 2025 – a physical store where visitors can eat, shop and play.